"In partnering with Playboy, we are able to add a unique element of authenticity to the game by using vintage images from the magazine that illustrate the power of Playboy's influence on the attitudes and culture of that generation. "While most mob-inspired games' emphasis is solely on action, Mafia II features a deep and compelling narrative that is embellished with a sophisticated, era-evoking atmosphere," said Christoph Hartmann, president of 2K. With the videogame deal, they can remind videogame players of their brand.ĢK's "Mafia II" will be in stores during the second half of this year. 2.1 Lana Turner 2.2 Judy Garland 2.3 Lauren Bacall 2.4. (PLA) has been working on new revenue and branding opportunities, including opening up more signature clubs, expanding on merchandise deals and cutting Playboy magazine staff. 1.1 Nancy Barbato 1.2 Ava Gardner 1.3 Mia Farrow 1.4 Barbara Marx 2 Relationships. "Set in the fully realized and immersive 1940s and 1950s American urban cityscape of Empire Bay, Mafia II will enable players to collect virtual copies of the iconic magazine, which has served as the definitive guide to lifestyle and culture for men since December 1953," according to the press release.
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